We want visitors to netflix.shop to have control on how they access and explore the netflix.shop experience. 

We have partnered with an accessibility technology to offer various technologies that allows you to adjust the website’s UI (user interface) and design it to your personal needs. 

Here are some of the interface’s capabilities:

  1. Font handling - you can increase and decrease its size, change its family (type), adjust spacing, alignment, line height, and more.

  2. Color handling - you can select various color contrast profiles such as light, dark, inverted and monochrome. Additionally, you can swap color schemes of titles, texts, and backgrounds, with over 7 different coloring options.

  3. Animations – you can stop all running animations in an instant, at the click of a button. Those animations include videos, GIFs and CSS flashing transitions. 

  4. Content highlighting – you can choose to emphasize important elements such as links and titles. You can also choose to highlight focused or hovered elements specifically.

  5. Audio muting – if you use a hearing device, you may experience headaches or other issues due to automatic audio playing. This option lets you mute the entire website instantly.

  6. Cognitive disorders – we utilize a search engine that is linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others.

  7. Other options – we provide you the option to change cursor color and sizing, use a printing mode, enable a virtual keyboard and much more.

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level every 24 hours. This AI engine remediates the website’s HTML issues, as well as functionality and behavior, which benefits those who may be using screen readers, keyboards or other similar devices to enhance the experience. 

We utilize AI for the following accessibility components:

  1. Screen-reader optimization: The AI runs in the background and learns the website’s components top to bottom to provide accurate and up to date information to screen readers. For example, it will provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others.

Additionally, the AI scans all of the website's images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. 

To turn on screen-reader adjustments at any time, click the Alt+1 keyboard combination. If you’re using a screen reader, you will also get automatic announcements to turn adjustments on as soon as you enter the website.

  1. Keyboard navigation optimization: The AI adjusts the website’s HTML, as well as adding various behaviors using JavaScript code to make the website fully operable by a keyboard. This includes the ability to navigate the entire site using the TAB and SHIFT+TAB keys, operate dropdowns with the arrow keys, close them with ESC, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, fill them in with the Spacebar or Enter key, and more.

 Additionally, if you’re using a keyboard, you will find quick-navigation and content-skip menus (available at any time by clicking Alt+1). The AI will also handle triggered popups by moving the keyboard focus towards them as soon as they appear. 

Browser and Assistive Technology Compatibility:
We aim to support the widest array of browsers and assistive technologies as possible, so you can choose the best fitting tools for your own needs, with as few limitations as possible. These tools are available on: Google Chrome, Mozilla Firefox, Apple Safari, Opera, Microsoft Edge and I.E 11 or above, JAWS and NVDA (screen readers), both for Windows and for MAC 

Notes, Comments, and Feedback:
Despite our very best efforts to allow anybody to adjust the website to their needs, it is possible that there will still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. With our partner we strive to improve the accessibility interface, adding, updating and improving its options and features, and developing and adopting new technologies. 

If you’ve discovered a bug or malfunction, find any aspect of the interface difficult to use, or have improvement ideas, please provide use with feedback!

To provide feedback, you can:

  • email netflix.shop customer service at info@netflix.shop, or 

  • click on the “Feedback” button at the bottom of the interface, and fill out the feedback form. This feedback form will go to our partner, which does not publish this information.