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Top Boy, the critically acclaimed crime drama series from Netflix, will be sponsoring Hackney Wick FC for its 2022/2023 season, working in collaboration with Hackney-based designer, Foday Dumbuya (AKA founder of London menswear brandLABRUM), who has designed the new home and away shirts.
Top Boy is predominantly filmed in Hackney, where former gang member, Bobby Kasanga, founded Hackney Wick FC (HWFC) in 2015. Bobby spent nearly eight years in prison, and on his release established the borough’s first ever semi-professional football team with male and female teams from age 8 up. The club’s ethos is based on community engagement, uniting the local diverse groups as well as battling peer pressure and tackling gang influences.
The Top Boy sponsored Hackney Wick FC home and away shirts include a zig-zag motif, inspired by traditional African art, to represent community and different cultures interweaving. The shirts contain the Top Boy logo on the chest and LABRUM's logo on the right sleeve. The logo for Hackney Wick FC’s charity, Grassroots For Good is featured in the left sleeve.
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