The streets of Harajuku, Tokyo were just waking up to fashion in 1976 when BEAMS opened its first shop taglined as the American Life Shop BEAMS. In the 45 years since its beginning, BEAMS has constantly worked up special pieces with numerous global brands, naturally becoming a master of collaborations. Never before have so many people around the world relied on online entertainment to maintain a sense of connection with their communities and interests. Today, Netflix is a part of life, and our lives are part of Netflix. This is the essence of the BEAMS x Netflix collaboration. Items were designed to make you feel you’re a part of Netflix and to add fun to your time at home.

BEAMS x Netflix Manifesto
We are similar. We search the world for enduring emotions and untold stories. NETFLIX delivers them to the screen. BEAMS embodies them through fashion and design. Together, we celebrate storytelling, curating items and experiences that inspire more. More joy, more beauty, more comfort, wherever you are.